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Furby Boom, Hatching a New Generation of Furblings

News Caster July 24, 2013 News Bites No Comments
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The hottest toy of 2012 is set to once again thrill hearts and delight children and fans of all ages as it makes its return come mid-August. FURBY, the animatronic electronic pet that could resonate with kids of today, will yet again revolutionalize digitally-integrated play and surprise fans with the introduction of the all new, state-of-the-art, FURBY BOOM. Featuring all the ‘magic’ and personality of its predecessor plus twice the content, the new FURBY BOOM, by branded play company, Hasbro, raises interactive fun to a whole new level by combining physical and digital play for an entertainment experience unlike any other toy in the market.

Complete with a ‘Mind of its Own’, the FURBY BOOM includes the ability for owners to hatch digital FURBY babies called FURBLINGs via the all-new app which promises to take fans on a digital adventure using their mobile or tablet device as they raise, care for and play games with their playmate.

A global sensation following its 1998 debut, FURBY has become the leading interactive product of its kind and serious ‘hot property’ amongst kids and adoring fans. The lovable creature with a huge personality spoke its own language, ‘FURBISH’, and boasted electronic features and app-interactivity which opened up new worlds in terms of interactive enjoyment.

THE NEW FURBY BOOM
In addition to all the lovable characteristics and technological bells and whistles that made the FURBY a must-have plaything last year, the latest addition features an enhanced memory function. The latter allows for individual FURBY BOOMs to remember their given name as well as the names of other FURBY BOOM friends, a feature that makes for an even greater intimate and social experience.

As with its predecessor, the personality of each FURBY BOOM is shaped by how its owner plays and interacts with it, with the possibility of evolving into five brand new personalities. Owners can ‘get to know’ their new friend through all-new LCD eye animations that express the ‘emotions’ of one of the new personalities of the FURBY BOOM creature.

‘FURBLINGS’, baby FURBY
Taking the physical-digital interactivity up a notch, owners can also download the free FURBY BOOM app to access a whole new dimension that has been added to this latest version. As owners play with and care for their FURBY BOOM friend they will earn colorful virtual eggs that in time will each hatch and become a FURBY baby called ‘FURBLING’, that will ‘live’ and ‘evolve’ within the app. Using the app, both owners and FURBY BOOM can feed, play, and interact with the virtual FURBLING who speaks both English and FURBISH.

Fans will be able to collect over 50 eggs within the FURBY BOOM app and eventually build a FURBY BOOM city. Eggs can be earned through game play within the app, exchanges among other FURBY BOOM owners, and a few surprises to be announced later in the year that will utilize QR codes. Through game play, FURBY BOOM owners can also earn FURBUCKS virtual currency which can be used to enhance their FURBY BOOM city.

ENHANCED APP INTERACTIVITY
Using the new, free FURBY BOOM app, owners can personalize, interact with, and care for their new furry friend. An interactive dashboard feature monitors the well-being of their FURBY BOOM friend including its health, hunger, and cleanliness levels. Each app can even accommodate and monitor wellness levels for multiple creatures at one time! As owners engage with the app, their FURBY BOOM friend will react. If the dashboard indicates that it’s time for a cleaning, users can access the app’s shower feature and watch as FURBY BOOM physically reacts to the ‘temperature’ of the water!

Most game play incorporates both physical and digital activity such as “Furball,” a soccer style game where the FURBY BOOM creature and the virtual FURBLING ‘kick’ a soccer ball back and forth on an onscreen ‘field.’

The free FURBY BOOM app will be available for download at the App Store and Google Play from 21 August 2013 onwards.

Pre-Orders Available at Toys”R”Us
From 21 August 2013, FURBY BOOM will be available in six fashion-forward pattern combinations with four more patterns available by the October. Be the first in Singapore to own the all-new FURBY BOOM, , public pre-orders will begin from 2nd to 20th August 2013 at all Toys’R’Us outlets.

Pre-order customers will receive a goodie bag worth SGD46.70, which consists of FURBY Backpack, FURBY 2014 Organiser & a Colour Marker Set.

Join us at Toys’R’Us VivoCity from 21st to 25th August 2013 to celebrate the launch of FURBY BOOM, there will be photo-taking opportunities and more.

FURBY BOOM is priced at SGD119.90. Visit furby.com for more FURBY fun.

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